Within the framework of the IndiaASEAN Free Trade Agreement, this study examines the effectsof nontariff trade barriers on trade flows between India and ASEAN. The study assesses the effectof nontariff measures on trade flows between India and ASEAN members using the FrequencyIndex (FI), Coverage Ratio (CR), and Prevalence Ratio (PR). Our findings show that import andexport volumes are negatively impacted by nontariff measures. The paper also emphasizes howthis effect varies in strength across various industries and nations, showing that certain sectorsand nations have more severe repercussions than others. Decisionmakers seeking to strengtheneconomic links between India and ASEAN must consider the implications of these findings,emphasizing the importance of this research.